Audience strategy and growth tools for newsmedia.
Over 200 independent news organizations have chosen our audience management platform and strategic marketing services to accelerate digital transformation and build sustainable journalism business models. We invite you to join our community of publishers.
We are proud to support many of America’s leading community journalism organizations
“BlueLena has been a key partner in our growth from a small operation into the news source of record for the largest county in our state. BlueLena combines cutting edge technology and expert strategy to propel publishers forward.”
Jay Senter, Editor and Publisher, Shawnee Mission Post
The all-in-one audience management platform built for publishers
Activate, engage and grow digital audiences
BlueLena CXA is the all-in-one digital marketing and revenue management platform that is purpose-built specifically for media organizations. Our industry-leading solution is the engine driving audience growth, reader engagement and journalism funding models for hundreds of news organizations across North America.
Reach new audiences while building long-term loyal reader relationships
Promote your content and drive brand growth
Develop reader relationships, build brand loyalty and create great customer experiences throughout the entire customer lifecycle with BlueLena’s best-in-class marketing and automation solution, built on ActiveCampaign. Our system integrates with any content management system and our tools support donation, membership and subscription models.
Consolidate all of your first party customer data into one unified platform
Engage more readers and supporters
Capture customer engagement across every channel to automate the most relevant, one-to-one experiences. Grow your audience with personalized messages. Retain customers and inspire brand loyalists with automated newsletters, marketing campaigns and audience listening tools.
“I just want to say ‘thank you’ for making this small publisher’s work in the audience development arena so much more bearable. I certainly wish every vendor we worked with were as patient, as creative and as responsive. Your team is phenomenal!”
Judi Kamien, Chief Development Officer, Springfield Daily Citizen
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BlueLena selected by Lenfest Institute to accelerate adoption of key technology via new Local News Infrastructure Fund
Originally published at lenfestinstitute.org | January 18, 2024 The Lenfest Institute for Journalism today announced the creation of the Lenfest Local News Infrastructure Fund, which makes critical technology infrastructure and services more accessible to local news publishers across the United States. The Fund is intended to accelerate the growth of high-value, affordable digital technology, marketing, and other services that local news organizations need to create digital products, build audiences, and grow sustainably. The Infrastructure Fund is initially to be used by the Newspack publishing platform and BlueLena marketing and digital revenue services. It is made possible by a three-year, $7.25…
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Over 200 independent news organizations have chosen our audience management platform and strategic marketing services to accelerate digital transformation and build a long-term sustainable business model. We invite you to join our community of publishers.